Archive for January, 2012

For Getting Clients, a Follow-Up System is Critical

January 18th, 2012

The average response rate on an advertising or marketing campaign is only 5 to 10%, and the close rate is even lower. So for your advertising to be effective, you need to do more than just put your ads out there. You have to have a sensible follow-up system that keeps your business present in potential clients’ minds while presenting you as someone they want to work with. This can be challenging, but having a good follow-up system makes it much easier.

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To Grow Your Business, You Need a Marketing Plan

January 4th, 2012

When business slows, it’s time to turn a critical eye toward how you market your business. If you don’t have a marketing plan, you need one. And if you already have one, maybe it’s time to revisit it. I’ll take you through my three-stage process for creating a marketing plan.

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