Most potential clients need to be touched between 7 and 9 times before they make a purchase. Many need to be touched again and again—warmed slowly until they are ready to buy. The easiest way to do this is to have a newsletter or ezine. However, in today’s fast-paced bloated-inbox world, potential clients are wary about handing out their email addresses.
To get clients to sign up for your newsletter or ezine, which should be the entrance to your marketing and sales funnel, you will need to offer them something of VALUE in exchange for their contact information and the privilege of staying in touch with them.
Your valuable giveaway must be short and sweet. It must address a mini-problem and give a quick solution. It should be easily and quickly consumable.
Coming up with a giveaway that compels potential clients to take action and sign up for your newsletter or ezine can be tough! Below is a list of 17 types of giveaways that you can offer to attract clients into your marketing and sales funnel.
1. A 2- or 3- page report
2. Any kind of easy-to-use “kit” that achieves a mini-result
3. “To-Do” list
4. A checklist
5. A task list
6. A video
7. A template
8. A list of the “10 Best” (a resource list relevant to your topic)
9. A workbook
10. A short audio recording
11. A tip sheet
12. A webinar
13. A teleseminar
14. A quiz
15. An assessment
16. An e-course
17. A discount on a product that will soon be released
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I did find this to be very useful, thank you for the tips. I did have one to add, as I have tried this and it did work very well for my client.
Offer a short report, that will be delivered by a brief phone call, I found that the phone call was well accepted as it was invited by the client. At which point it provides the opportunity to reacquaint yourself with the client and get a clear indicator of needs. Though I also found that if it is used only as a way to sell a product or service it didn’t have the desired effect. So it was used to identify a value add proposition. I hope that is clear as mud
I look forward to further articles on this.