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 Business Coaching to Get Clients
By Jennifer Davey   Oct.20, 2009
  Getting Clients – 20 Free and Low Cost Marketing Tactics
  By Jennifer Davey

My 14-Step Formula for helps my clients get positioned in a clear niche which allows them to PULL clients to them using the right marketing tactics for their business.  Being perfectly positioned makes the right marketing tactics POP out. So it becomes really easy to figure out how to .

Once you’re properly positioned, browse through my list of 20 free and low cost marketing tactics. Then pick one or two tactics to take action on, that will help YOUR business

  1. Create and send out a newsletter or ezine.
  2. Look for opportunities to be an expert in your field. Watch sites like http://radioguestlist.com for opportunities to be an expert guest.
  3. Use Social Bookmarking to get better rankings on Google.
  4. Host a Free Teleseminar
  5. Start an affiliate program.
  6. Create strategic partnerships.
  7. Do some article marketing.
  8. Send out a Press Release.
  9. Create a Facebook Fan Page for your business.
  10. Tweet (on Twitter) about issues affecting your target market.
  11. Find a group on LinkedIn where your target market participates and become active.
  12. Blog.
  13. Fill your site with strong informational content.
  14. Create your own holiday, something tied to your business.
  15. Give away something of value for free. Make sure you have a call to action and your contact information on it.
  16. Ask your happy clients for referrals.
  17. Attend a networking event.
  18. Launch a Pay Per Click campaign.
  19. Try Reverse Marketing by empathizing with your target market which creates a soft sale.
  20. Public speaking.

 

All 20 tactics are easy and inexpensive to implement. Make sure you select the tactics that are going to help you build a relationship with YOUR target market.


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