How to Deal with Difficult Clients

How to Deal with Difficult ClientsFor self-employed professionals and small businesses, difficult clients are a fact of life. Even if you rarely make mistakes and treat all your clients with appropriate professionalism, sooner or later you’re going to make an error or a client’s expectations won’t be met. And of course, there are always going to be a few clients who are having a bad day, who have an unclear understanding of what you do, or who are simply hard to please. These can be difficult situations, but it’s important not to let it get you down. When you’re in the midst of an uncomfortable client interaction, always remember the vast majority of your clients who are happy with what you do.

Here are some things to keep in mind when dealing with difficult clients.

  1. Listen: If your client is dissatisfied, listen to their concerns (do not interrupt them) if you need to take notes, do it. Your goal is to become clear on WHY they are upset. When it’s your turn to talk, start by recapping what they said. This lets the client know you have understood what they said and makes them feel heard. At the same time, however, keep in mind that you are not obligated to continue the interaction if a client becomes abusive in any way.
  2. Take time: If you are communicating with the client primarily through email or another online platform, don’t respond immediately. Take some time to absorb what’s going on and to take the edge off your initial feelings. Give yourself at least an hour or two. If you can wait until the next day, even better.
  3. De-escalate: If the client takes an angry, annoyed, or short tone with you, don’t respond in kind. Doing so will only make things worse. Be the level-headed one in the situation, and maintain an air of total professionalism throughout the interaction.
  4. Find the kernel of truth: When a client responds to your work with harsh criticism, your natural impulse may be to deny that you did anything wrong and to dismiss the client’s concerns as unreasonable. Try to resist this impulse, and use this as an opportunity for a little reflection. Was there a breakdown in communication, and if so, where did it occur? Were you cutting corners or not working to your highest standards? What should you do in the future to prevent these situations? It could be that the client is indeed being unreasonable, but a little self-reflection never hurts.
  5. Consider taking the loss: There’s no use getting into a drawn-out, tense situation over a relatively small amount of money. Dealing with difficult clients can be emotionally taxing, not to mention time-consuming. At some point, it’s just not worth it anymore. So if you can afford to give a refund and end the relationship, regardless of who is right and who is wrong, consider doing so.

Of course, you may also run into situations where the client is not necessarily angry but perhaps difficult in other ways. For example, dealing with scope creep (the phenomenon where a project that has already been agreed to continues to grow little by little) requires a special type of tact, especially when it becomes necessary to ask for more money. And then there are difficult situations such as when you need to extend a deadline or turn down a project from a regular client.

In each case, try to see things from the client’s perspective, and meet your client’s needs as best you can while looking out for yourself and your business. Be as honest as you can without getting too personal. Make sure your clients know that you value their business even if you cannot fully meet their needs at this time. Keep all your interactions professional and polite, and your clients will usually understand.

This post has 6 comments

  • Terri Bodell says:

    This article is so true. The one point that I always get stuck on is No.4 but rather than justifying myself and denying their issues I tend to look at what I did wrong and blame myself. But I really liked this article – in fact I have printed it out so that I can refer back to it whenever I need to. Thank you!

    • Terri,

      I am happy to be of help. I think it’s hard for all of us to find the kernel of truth. Seeing our own faults feels crappy. But coming to terms with where one falls short and working to improve is how we grow.

      Warmly,
      Jennifer

  • Robin Cannon says:

    Very true, and useful points. I’m really glad you highlighted the importance of acknowledging that a “difficult” client may well have a point, and that it’s important to maturely consider criticism. Particularly when it comes to design work, some of it may be subjective as well as based on the actual quality of implementation; and it’s important not to become too wedded to a certain creative vision. Ultimately a client’s website is supposed to be representative of them, so a degree of flexibility in taking on board different aesthetic opinions is important.

    In terms of the wider issue, I’d also highlight the benefits of putting in place ways of avoiding the problems in the first place. Most particularly, the clearer the outline, quote and project scope documentation, the clearer both parties will be and the less room for misunderstanding.

  • Matt Vetter says:

    Nice list Jennifer. I think the probably most important and definitely most difficult point is number 5. Especially to a small-micro business owner, the thought of walking away from any source of income is mentally taxing at best. Sometimes in the end though your own sanity is worth much more than some contracts and it really is the best decision. This one really got me thinking…..thanks!

    • Matt,

      It can be scary to walk away from money. I often remind my clients that everyone’s $100 is not the same. The client who loves you, raves about your and is in sync with you is worth more than the client who pays you $100 and is never satisfied. That is why defining YOUR ideal client is so important.

      Warmly,
      Jennifer

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