Business relationships mirror personal relationships. You become friendly with people you share interests with. You begin to know a person better as the relationship grows. If you LIKE and TRUST that person, the relationship will continue and deepen. If you grow to dislike or distrust that person, the relationship will usually sour and deteriorate. In your business and personal life, the growth and deterioration of relationships are based on the same 3 elements.

CONTINUE READING »

It’s essential for every business to have its own website. But a website that actually gets clients is not a simple as it seems.

CONTINUE READING »

Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, Like and Trust Factor.”

CONTINUE READING »

A successful business is the result of small actions taken daily. One step needed to create a successful business is a list of ideal clients to market to. This week I am talking about how to create a list that gets clients.

CONTINUE READING »

There are two sides to pricing. The first is deciding HOW MUCH you should charge, the second is deciding what pricing strategies you will use to help your products and services sell. Today I am writing about HOW MUCH to charge.

CONTINUE READING »

Social proof helps potential clients know that they can TRUST your going to deliver on your promises. One type of social proof is testimonials … but many of my clients get uncomfortable asking for them. This article talks about WHEN and HOW to ask for testimonials that get clients.

CONTINUE READING »