Every time I lead an in person workshop or bootcamp and I get to Marketing Metrics, I see the whole room’s eyes glaze over. Marketing Metrics is one of those topics that people just HATE. But Metrics are VERY important. I show my clients how to implement simple and easy systems that let them know what marketing is getting clients, and what is not. As soon as I make it easy, everyone gets excited! With good metrics, you can actually forecast how many new clients you will get as a result of your efforts.

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In my 14-step formula for getting clients, making income, and building business, one of the steps is to “Identify WHAT.” In other words, identify what you want out of your business. An important aspect of this step is defining clear goals that will help you achieve what you want out of your business.

For example, if your goal is to “get more clients,” this may be a little too vague. On

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Creating, looking at and managing your sales and marketing funnel can be difficult. But as a small business owner it’s very important. Just by taking an honest look at what’s getting you sales, and what isn’t you can increase sales.

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The road to getting more clients is paved with actions.

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When you really need clients, it’s easy to act out of fear and stop investing, growing and taking new actions.

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Does your client get clients and help build your list? Or does it keep clients from entering your pipeline?

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