Archive for 'marketing'

22 Ways to Promote Your Webinar or Teleseminar

The biggest challenge is to decide how and where to promote your event so that you can fill all the available spaces and have a successful event that meets your goals. If you’re stuck on this step, consider these 22 promotional options:

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For Getting Clients, a Follow-Up System is Critical

The average response rate on an advertising or marketing campaign is only 5 to 10%, and the close rate is even lower. So for your advertising to be effective, you need to do more than just put your ads out there. You have to have a sensible follow-up system that keeps your business present in potential clients’ minds while presenting you as someone they want to work with. This can be challenging, but having a good follow-up system makes it much easier.

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To Grow Your Business, You Need a Marketing Plan

When business slows, it’s time to turn a critical eye toward how you market your business. If you don’t have a marketing plan, you need one. And if you already have one, maybe it’s time to revisit it. I’ll take you through my three-stage process for creating a marketing plan.

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Stop Blaming the Economy and Start Taking Action!

Many businesses are struggling in today’s economic climate. The hard times have touched us all, but it does not have to hurt your bottom line. Small-business owners just have to be innovative while embracing new technologies. I’ll share some of my ideas for how to use marketing to transcend the down economy and thrive through tough times.

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Use Google to Grow Your Business

Google provides several amazing tools you can use to help grow your business. When exploring these tools, many of my clients are surprised at the wealth of free information available. While big companies have market research teams who gather and disseminate data, you can do it all on your own with a little effort. With these tools you can conduct great market research that makes getting clients and creating a successful business a lot easier.

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LinkedIn Marketing Tips

I have 3 clients in the midst of LinkedIn Strategy Makeovers, so LinkedIn is on my mind this week.

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