Archive for 'marketing'

10 Tips to Grow Your Email List Regardless of Your Marketing Tactics

Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, Like and Trust Factor.”

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Are Link Shorteners Making Your Email Spam?

There has been a lot of buzz lately about link shorteners and email delivery rates. If you send out an ezine, newsletter or email blasts be aware that several link shorteners have been blacklisted as spam

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Why You Need a List to Create a Successful Business

A successful business is the result of small actions taken daily. One step needed to create a successful business is a list of ideal clients to market to. This week I am talking about how to create a list that gets clients.

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How Much Should I Charge? – Are You Charging too Little?

There are two sides to pricing. The first is deciding HOW MUCH you should charge, the second is deciding what pricing strategies you will use to help your products and services sell. Today I am writing about HOW MUCH to charge.

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Testimonials: When Is the Best Time to Ask?

Social proof helps potential clients know that they can TRUST your going to deliver on your promises. One type of social proof is testimonials … but many of my clients get uncomfortable asking for them. This article talks about WHEN and HOW to ask for testimonials that get clients.

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Essential Marketing Metrics for Small Business Owners

As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you can better manage your available time.

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