Goals need to be specific, measurable and achievable. Creating goals that meet those criteria is half the battle. This week I am talking about how to create goals that get clients.

I talk a lot about the “Know, Like and Trust” Factor. Understanding each part is an important part of your business success. It’s how you create releationships, it’s how you make sales. I am breaking it down, so you can easily use the Know, Like and Trust Factor to make your business more successful.

If you want to PULL clients toward you, one of the best strategies is to make yourself the expert in your field. Obviously, if you want to be the expert, you have to have real knowledge and experience in your niche. For instance, since I don’t have a background in accounting, to try to call [...]

A website is an important part of your marketing strategy. You need to do more than just attract visitors and potential clients to your website, you need to use your website to start building a relationship with them.

Tough economic times can cause some businesses to make the mistake of not marketing. Unfortunately, that mistake can be a business killer.