Lessons I Learned on Vacation
Toward the end of the year I heard a few so-called "marketing experts" talking about how you can earn a lot with no effort. My B.S. meter went off the charts and it got me thinking hard about authenticity.
While I was on vacation in January, I thought a lot about the importance of authenticity in one’s products, services, and marketing. Authenticity is about more than just delivering what you

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