Every time I lead an in person workshop or bootcamp and I get to Marketing Metrics, I see the whole room’s eyes glaze over. Marketing Metrics is one of those topics that people just HATE. But Metrics are VERY important. I show my clients how to implement simple and easy systems that let them know what marketing is getting clients, and what is not. As soon as I make it easy, everyone gets excited! With good metrics, you can actually forecast how many new clients you will get as a result of your efforts.

CONTINUE READING »

In my 14-step formula for getting clients, making income, and building business, one of the steps is to “Identify WHAT.” In other words, identify what you want out of your business. An important aspect of this step is defining clear goals that will help you achieve what you want out of your business.

For example, if your goal is to “get more clients,” this may be a little too vague. On

CONTINUE READING »

Creating, looking at and managing your sales and marketing funnel can be difficult. But as a small business owner it’s very important. Just by taking an honest look at what’s getting you sales, and what isn’t you can increase sales.

CONTINUE READING »

The road to getting more clients is paved with actions.

CONTINUE READING »

You need a solid foundation to create a successful business. As a small business owner or self employed professional your values and priorities are that foundation.

CONTINUE READING »

If you want to PULL clients toward you, one of the best strategies is to make yourself the expert in your field.

Obviously, if you want to be the expert, you have to have real knowledge and experience in your niche. For instance, since I don’t have a background in accounting, to try to call myself an expert accountant would be ridiculous. Of course, I do have knowledge and experience with

CONTINUE READING »