When to Ask for a Testimonial

Many of my clients are uncomfortable asking for testimonials.  They feel that testimonials should just come to them, and sometimes this happens. But most of the time, clients need a nudge to write down their thoughts.

A great time to ask for a testimonial is when your client is happy with what you’ve done for them, for example:

  • When they’ve had success.
  • When their problem is on its way to being solved.
  • When their problem is solved.
  • When they tell you they are happy with you.
  • When they say thank you.
  • When you deliver a product.

As soon as a client tells you they’re happy with you, ask if you can share their story with potential clients. When they say yes, say, “Terrific, I will send you an email with a request for a testimonial.”

Another great way to ask for a testimonial is to give your clients a survey form to fill out whenever you complete a project, sell them a product, or finish a service. Reach out to folks who wrote feedback and ask for permission to use their testimonials.

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